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Football legend Samuel Eto'o joins 1xBet

23 Nov 2023
Conrad Castleton 23 Nov 2023
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  • 1xBet signs Samuel Eto'o as new Brand Ambassador
  • FC Barcelona and Chelsea FC legend to help promote popular global betting site
  • Yet to join? Use the 1xBet promo code NEWBONUS when registering to get your welcome bonus! has signed a multi-year deal with football legend Samuel Eto'o, with the former FC Barcelona star becoming its newest brand ambassador.

Eto'o, who is the current president of the Cameroonian Football Federation, enjoyed a hugely successful career on the pitch.

As an ambassador, the former striker, who also enjoyed time with Inter Milan and Chelsea FC, will contribute to the promotion of 1xBet's services throughout Africa.

1xBet is a renowned online betting company that has gained significant popularity in Africa in recent years. With its wide range of sports betting options and casino games, the platform has attracted a large and diverse customer base across the continent.

1xBet is available across Africa. New players can use the 1xBet promo code NEWBONUS when registering to get the biggest available welcome bonus.

1xBet, known for its extensive range of sports betting and online gaming options, has chosen Eto'o to represent the brand due to his global recognition and passion for the sport.

The global betting site is popular in many African countries due to its comprehensive coverage of sports events. The sportsbook offers live betting and live streaming on a vast selection of sports, including football, basketball, tennis, cricket, eSports and more. 

With football being extremely popular in Africa, 1xBet has ensured that its customers have access to an industry-leading array of football markets, leagues, and tournaments from around the world, with live betting and live streaming available every day.

The sportsbook is available in multiple languages, and in addition to its user-friendly interface and innovative features, 1xBet's popularity in Africa is also bolstered by its strong commitment to customer support and security. The platform offers reliable customer service through various channels, including live chat, email and telephone support. 

In addition to its sports betting options, 1xBet provides a wide range of online casino games, including slots, table games and live dealer experiences. This diverse selection appeals to African users who enjoy the thrill of casino gaming and provides them with a comprehensive entertainment package.

Beyond its impressive services, 1xBet actively engages with the African community through sponsorships and partnerships. The platform has collaborated with several African football clubs, tournaments, and individual players, further enhancing its visibility and brand recognition. By associating with local teams and athletes, 1xBet has been able to connect with African sports fans on a deeper level and solidify its presence in the region.

The partnership with Eto’o is expected to last for at least two years, with the former Cameroon international footballer to be visible in several promotions in the coming months.