1xBet extends Dallas Open partnership for 2027

The renewed agreement continues the betting brand’s association with the event into 2027, with 1xBet branding set to appear during matches.

The partnership gives 1xBet continued exposure at an established ATP 500 event in the United States as the operator expands its presence across international sport.

A 1xBet representative said: “We are pleased to begin a new chapter in our strong tennis alliance. The Dallas Open's upgrade to ATP 500 status has increased international media coverage and broadcast audiences.

“By working closely together, we can make this championship even more important on the tennis calendar.”

Its first ATP 500 edition in 2025 offered $2.76 million in prize money, with 500 ranking points available to the singles champion.

Players including Taylor Fritz, Casper Ruud, Ben Shelton, Denis Shapovalov, Frances Tiafoe and Reilly Opelka have competed at the tournament in recent seasons.

The renewed Dallas Open agreement adds to 1xBet’s wider portfolio of sponsorships across tennis, soccer and multiple other sports. The betting brand is available in countries around the world and new players can use the 1xBet promo code NEWBONUS when registering to access the latest available welcome offer for their country.