1xBet signs UFC star Jiri Prochazka as brand ambassador

By Phil Lowe

08 Apr 2026

Phil Lowe 08 Apr 2026

Share this article

UFC star Jiri Prochazka has signed with 1xBet
Former UFC champion becomes brand ambassador ahead of UFC 327 (April 11, 2026)

Jiri Prochazka (Getty Images)

Jiri Prochazka has become the latest UFC star to join 1xBet as a brand ambassador.

The former UFC light-heavyweight champion joined the 1xBet team just days before he headlines UFC 327 this weekend (April 11, 2026) as he looks to become a two-time champion.

“Following the signing of Carlos Prates, we continue to strengthen our presence in the UFC,” said 1xBet representative Simon Westbury.

“Jirí is not just a former champion, but a fighter with a unique philosophy and style that truly sets him apart.

“This partnership brings together a global betting leader and a top-level athlete, whose path is a true statement of inner strength, warrior philosophy, and freedom of choice.

“When a fighter steps down from the championship stage due to an injury but finds the strength to return and fight for the top again, that is a story of strong character. 1xBet chose exactly this kind of ambassador: a person who inspires millions not only with victories, but also with a unique worldview known as the 'Way of the Conscious Warrior'.”

1xBet is available in countries worldwide. New players can use the 1xBet promo code NEWBONUS when registering to get the biggest available free bet offer, along with access to live esports betting markets and regular live streaming for registered members.

Upcoming Events

Latest News

See all