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Kai Sotto signs for 1xBet as Asian brand ambassador

29 Feb 2024
Conrad Castleton 29 Feb 2024
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  • 1xBet has announced the signing of promising young basketball player Kai Sotto
  • Filipino star named as brand ambassador and will represent company throughout Asia
1xBet signs Kai Sotto
1xBet has announced that talented young Filipino professional basketball player Kai Sotto is its new brand ambassador for Asia.

Kai Sotto, who hopes to make it as a player in the NBA, has already played in North America on an invitational basis in the 2023 NBA Summer League for Orlando Magic.

The 21-year-old also recently represented the Philippines at the 2023 FIBA Basketball World Cup.

A 1xBet spokesperson said of the sponsorship deal: We are pleased to become a partner of one of the most promising players in Asia at the very beginning of his great path."

The Yokohama B-Corsairs star will will represent 1xBet in the Philippines and across Asia, including in Japan, China, Indonesia and Thailand.

1xBet said the agreement was part of the brand’s “global strategy to support sports in Southeast Asia and will help increase brand awareness in the region".

Mr Sotto was quoted as saying the brand had given attention to “supporting youth and regional sports," adding: "as an ambassador, I will be able to extend my platform to help Philippine basketball at home and abroad."

1xBet is available in many countries around the world. New players can register with the 1xBet promo code NEWBONUS to claim the biggest available welcome bonus.

Kai Sotto is the latest of 1xBet's numerous sponsorship deals worldwide. The global betting site's list of official partners in recent years has included top European soccer clubs FC Barcelona, Paris Saint-Germain and LOSC Lille, as well as Spanish league La Liga, and Italy's Serie A.

1xBet also has several regionalised sponsorship agreements in sports including cricket and eSports.