1xBet

1xBet unveiled as Official Betting Partner of the ATP Challenger Tour

03 Oct 2025

Gary Emmerson 03 Oct 2025

Share this article

1xBet is the new official betting partner for the ATP Challenger Tour
Betting giant to sponsor over 30 tournaments around the world

1xBet has strengthened its presence in world tennis after being announced as the ATP Challenger Tour's official betting partner.

The partnership will see 1xBet sponsor more than 30 ATP tournaments across Europe, Asia, North America and South America.

1xBet branding will be visible across all tournaments on the Challenger Tour, which is the launchpad for rising stars as a stepping stone to the main ATP Tour.

A 1xBet spokesperson said: “The ATP Challenger Tour is where some of the most exciting talents in world tennis begin their journey, and we are proud to support this crucial level of the sport.

"By partnering with the ATP Challenger Tour, 1xBet aims to engage tennis fans globally and showcase our brand on a stage that is both competitive and inspiring.”

1xBet is available in countries worldwide. New players can use the 1xBet promo code NEWBONUS when registering to get the biggest available free bet offer.

The partnership comes at a time when 1xBet is looking to expand into several new markets around the world.

A spokesperson for the ATP Challenger Tour said of the agreement: “The Challenger Tour provides a critical pathway for players working to achieve their ATP dreams.

"Partnering with a global brand like 1xBet brings new opportunities to enhance visibility and investment at this level of the game, helping tournaments and players alike thrive.”

1xBet Sponsorships

The partnership with the ATP Challenger Tour adds to 1xBet's growing portfolio of sponsorships across multiple sports.

1xBet is the exclusive global betting partner of the International Basketball Federation, supporting all FIBA National Team Competitions including basketball and 3x3 formats.

In soccer, 1xBet has partnerships with clubs including FC Barcelona, Paris Saint-Germain, and Lille, as well as the Italian Serie A league.

1xBet also sponsors key African tournaments such as the Africa Cup of Nations (AFCON), CAF Champions League, CAF Confederations Cup and the African Nations Championship (CHAN).

Other sponsorships include Volleyball World, women's tennis' Billie Jean King Cup, and esports tournament operator ESL.

Latest News

See all