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FIBA signs three-year partnership deal with 1xBet

20 Dec 2024

Phil Lowe 20 Dec 2024

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1xBet to sponsor International Basketball Federation (FIBA) until December 2027
Three-year sponsorship deal will see betting platform support all FIBA events, both Basketball and 3x3 Basketball

1xBet has been confirmed as the International Basketball Federation's (FIBA) exclusive Global Betting Partner for the next three years.

The partnership was announced this week and will run through the end of 2027.

The three-year sponsorship deal will see global betting platform 1xBet look to increase its reach around the world.

The Federation has confirmed that 1xBet will support all FIBA National Team Competitions, both Basketball and 3x3 Basketball.

1xBet is available in many different countries. New players can use the 1xBet promo code NEWBONUS when registering to claim the website's welcome bonus.

"We are on the threshold of a new stage in the history of 1xBet," said Valerii Kharitonov, Chief Gaming Officer at 1xBet.

"Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand.

"The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents."

The three-year agreement will see 1xBet visible on FIBA's various digital platforms.

The online betting site, already well known with sports fans for its sponsorship of high profile soccer clubs such as FC Barcelona and Paris Saint-Germain, along with its involvement with Italy's Serie A soccer league and various eSports teams and events, will be involved in all major senior FIBA National Team events for both men and women.

Frank Leenders, FIBA’s Director General of Media and Marketing Services, said in a press release: "We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3x3.

"With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing."

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